In a recent conversation with James, the Head of Innovation at leading freight company Unsworth, we explored the remarkable journey that led to the creation of their revolutionary platform, Pathway. This is not just a tale of technological advancement but a story about empowerment, discovery, and the unleashing of a team’s hidden potential to build a cutting-edge solution on a surprisingly modest budget.
When James first collaborated with Dave from Tap Tap Move, the objective was straightforward: to optimise and innovate within their freight operations. What unfolded, however, was an unexpected revelation of the untapped skills and talents within James’s own team. Guided by Dave’s expertise, the team began to unlock abilities they didn’t realise they possessed, setting the stage for something extraordinary.
“One of the most significant outcomes of working with Dave was how he empowered our team,” James shared. “He didn’t just offer us a solution; he helped us discover our own capabilities. This encouragement propelled us to push beyond our perceived limits.”
This collaborative effort ignited a cultural transformation within the company. Innovation became more than a goal—it became ingrained in the team’s DNA. Empowered and inspired, the team took ownership of the project, channeling their newfound skills into developing the Pathway platform.

The result is nothing short of impressive. Pathway stands as a testament to what can be achieved when a team is motivated and supported to reach its full potential. Developed with a keen focus on efficiency and scalability, the platform was brought to life without the need for exorbitant spending. Instead of relying on extensive resources, the team leveraged their creativity and ingenuity to build a truly innovative solution.
Today, Pathway operates with a high degree of autonomy, continually evolving and adapting to the ever-changing challenges and opportunities within the freight industry. Its success mirrors the growth of the team itself—a group now recognized for developing leading-edge technology while maintaining cost-effectiveness. This achievement has not only kept the company competitive but has also been instrumental in attracting and securing new business, thanks to a solution that is both advanced and economically efficient. Read our update on the product here.
Final Thoughts
The creation of the Pathway platform underscores the profound impact of unlocking a team’s potential. By uncovering and nurturing previously hidden skills, James and Dave from Tap Tap Move did more than develop a technological solution—they cultivated a culture of innovation that propels the company forward. The success of Pathway, achieved on a limited budget, serves as a powerful reminder that with the right vision and support, even the most modest resources can yield industry-leading results. This journey exemplifies how empowerment and collaboration can drive extraordinary achievements, setting a new standard for what is possible in the freight industry.